It seems that the joke is lost on those who dare read deeper meanings into the RC Cola ad. We are so taken aback by its graphic, horror-like qualities that we fail to see the sexism in traditional, more visually pleasant TVCs where it’s suggested that a mother should aspire to smile all the time in the midst of hardships, immaculate in appearance, her hair perfectly coifed, always at her husband and children’s beck and call; or the exploitation in ads that depict farmers and workers creating their products to be absolutely blissful beings, thanks to good ol’ Filipino spirit of resilience and an optimistic Eraserheads song playing in the background.